From a practical standpoint, blogging just makes sense. This is an opportunity no small business should pass up.
With minimal effort and expense, you can build credibility, boost search engine rankings, increase website traffic and foster relationship with customers.
Here’s some stats to get an idea:
- Marketers that use blogs get 67 percent more leads than those who don’t.
- 81 percent of U.S. online consumers trust information and advice from blogs.
- Companies that blog have 97 percent more inbound links.
- 61 percent of U.S. online consumers have made a purchase based on recommendations from a blog.
- 60 percent of consumers feel more positive about a company after reading custom content on its site.
If you’re an entrepreneur, you need to consider how you’re connecting with your audience. Since you might not have the huge marketing budget , you will have to use other means to build and connect with your audience.
One of the best ways to do this is by blogging.
Here is a list of reasons why businesses especially small businesses should blog :
Having a blog with many articles allows you to understand what your audience really wants by keeping an eye on the most viewed pages. Also, you can request feedback from your audience.
If you enable comments on your blog, you can discuss topics and get feedback directly. This can tell you a lot about your customer. Not only that. It shows your audience that you are interested in interacting with them. This will help you form a deeper connection with your audience.
When you produce useful content, Google’s algorithms will rank your site higher. Over time, your site will make its way to the front page of search results.
Communicating your Mission
When you communicate a brand purpose that goes beyond what you sell, it helps you stand out from your competition.
Communicating With Customers
Having a centralized place to post announcements is extremely important because people don’t always read their email.
You can offer promotional Material
A small business blog is also a great place to offer promotions. If you already have audience that consumes your content, they will be able to see what discounts or promotions you are offering.
You can become a source of value
Nobody is going to read your content unless they get something out of it, right? Each piece of content should be designed to inform, educate, or entertain. If possible, you should do all three!
Your blog is a tool that you can use to establish credibility in the minds of your potential clients. They will read your content and gain value from it. Then, they will become far more willing to buy from you.
When you have built an audience and gained some notoriety, it can attract other entrepreneurs to you. You might be able to take advantage of the relationships that you form through your small business blog.
Showing your Human Side
People want to know that there are actual human beings behind the businesses. Post some personal stories and talk to your customers through your blog.
These are just a few reasons to keep a blog, but there are much more. Do remember that anything that can bring value to your audience is something that you should consider adding to your business.